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Bright Baby ("Bright Baby", "we", "our", "us) is a trading name of Bright Baby Limited. We respect the privacy rights of its online visitors ("you", "your", "yours") and recognise the importance of protecting the information collected about them. We have adopted a corporate wide Privacy Policy that guides how we collect, store, and use the information that you provide us with. 

The following information is provided by Bright Baby to enable our online visitors to be fully informed of our Privacy Policies. By visiting Bright Baby, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.

If you are under 16, we require that you inform a parent or guardian about Bright Baby's Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering or placing an order with Bright Baby.

This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link and Bright Baby is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organizations before submitting your details.

WHAT PERSONAL INFORMATION DO WE COLLECT AND HOW

Bright Baby collects personal information in several ways when you place an order, buy a gift voucher for a friend or register for a service offered by Bright Baby. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit/debit card billing address(es) so that we can process and fulfill your order.

Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

WHAT ABOUT COOKIES

Our site uses cookies (very small files that are sent by us to your computer or other access device) which we can access when you visit our site in future.

There are four types of cookies:

These cookies enable you to browse the website and use our shopping basket features.

We use these cookies to measure and analyse how our customers use the website. This allows us to continuously improve our website and your shopping experience.

When browsing or shopping online, the website will remember preferences you make (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.

These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.

By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

HOW THIS INFORMATION MAY BE USED, INCLUDING ANYONE IT MIGHT BE SHARED WITH

Bright Baby may use your personal information for the processing of orders, payments and to provide you with a personalized shopping experience. We will also use your details to fulfill and deliver your orders and manage your account. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. 

We may also use your personal information to send you marketing updates but only ever in accordance with your preferences (as detailed in the next section). We do not sell your details to third party marketing companies.

We do collate information about site traffic, sales and other commercial information which we may pass on to third parties but this information does not include any information which can identify you personally.

Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs.

MARKETING OPT-IN AND OPT-OUT PROVISIONS

When you register, you will be given the option to opt-out of subscribing to our regular update service which will send you:

(i) Email alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions.

(ii) Direct mail alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions.

We do not sell or otherwise pass your details to third parties for marketing purposes. Marketing communications you subscribe to will only be sent by Bright Baby Limited.

At all times, we will offer you the opportunity to unsubscribe out of any service or update to which you have subscribed, if you change your mind. Any e-mail we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular mailshot. Simply follow the indications in the e-mail. Alternatively you can change your email preferences or opt out of all emails by logging into My Account. To opt out of direct mail service or updates, please contact the Bright Baby team on 07583 919 305 (UK) or +44 7583 919 305 (from a mobile or internationally) or by email at info@bright-baby.com

HOW CAN YOU ACCESS AND IF NECESSAARY CHANGE THE PERSONAL INFORMATION THAT BRIGHT BABY HOLDS

If for any reason you are concerned that the personal information held by Bright Baby is not correct, please visit the website and, after logging into the site using the "Sign In" menu on the home page, your personal information will be made available for review and change in the "My Account" section. Only you or, upon your request, the Bright Baby Team, may access your personal data from the website using your password and User ID. Information may be changed online within My Details, Shipping Details, and My Email Preferences. You can change or delete saved credit/debit card details each time you make a purchase. You will also be able to delete saved credit/debit card details by adding or editing a shipping/billing address. If you change your billing or shipping address while your order is still being processed, the order will be re-processed through security validation checks. If you prefer, you may contact us by email at nfo@bright-baby.com and we will amend your personal details.

SAFE GUARDING YOUR PERSONAL IDENTIFIYING INFORMATION

We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners' to whom we transfer any data will provide sufficient protection of that personal information

WHERE OR HOW TO ASK QUESTIONS, ADVICE OR TO MAKE A COMPLAINT

If you require further information about our Privacy Policy, please go to the help section of the web site where frequently asked questions (FAQ's) are answered. If you require more information please go to the Contact Us section of the web site and send an email to the Bright-Baby team at info@bright-baby.com. If you wish to talk to a Bright Baby team member please call  07583 919 305 (UK) or +44 7583 919 305 or write to: c/o Data Protection Officer, Bright Baby Lts, BRIGHT BABY LTD, Unit 17, Jubilee Trading Estate, Jubilee Road, Letchworth Garden City, Herts, SG6 1SP